SANRAL calendar 2025

To showcase the importance of national infrastructure, BCA created a visually striking calendar that celebrated SANRAL’s iconic bridges and structures across South Africa. The campaign transformed everyday planning into an engaging storytelling platform, linking travel and time with the engineering achievements that connect communities and drive economic growth .

By combining behavioural design with creative storytelling, the calendar went beyond commemoration—it strengthened public pride, built awareness of SANRAL’s role in shaping safe, reliable mobility, and reframed infrastructure as a shared national asset. The work positioned SANRAL not only as a builder of roads, but as a builder of trust and connection across South Africa .