Take Charge SA

Through strategic behavioural insights and communication design, BCA supported NECOM in shifting public perception and mobilising collective action around South Africa’s energy crisis. The campaign reframed energy reform as a shared national effort, breaking down barriers to participation and creating clarity on how households, businesses, and independent producers could contribute alongside Eskom.

By applying behavioural science to simplify complex policies, increase salience, and build social proof around new energy sources, the campaign helped citizens and stakeholders see themselves as active agents in ending load shedding. This approach fostered trust, encouraged uptake of alternative energy solutions, and built momentum for long-term energy security in South Africa.