- Client
- SACTWU Worker Health Programme (SWHP)
- Sector
- Health | Non-profit Organisation
- Project
- in The Cut TV ad to ‘nudge’ men to get circumcised
In The Cut campaign
Research has shown that circumcision is a powerful method of combating the spread of HIV. BCA produced this TV ad to ‘nudge’ men to get circumcised as part of a broader behaviour-change campaign.