Client
SACTWU Worker Health Programme (SWHP)
Sector
Health | Non-profit Organisation
Project
in The Cut TV ad to ‘nudge’ men to get circumcised

In The Cut campaign

Research has shown that circumcision is a powerful method of combating the spread of HIV. BCA produced this TV ad to ‘nudge’ men to get circumcised as part of a broader behaviour-change campaign.

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